new context

Lean Innovation, Defined

A talk at our Singapore office

We help our customers create truly great products that are fast-to-market, user- centered, and on-demand. Leading the lean software consultancy in Rails and Agile development, New Context provides web and mobile software development for startups, corporations, and governments in North America, Asia, and Europe.

Providing software development as a service allows for the highest quality of work, delivered in the shortest time to market – Ian McFarland, founder of New Context

Build the Right Thing: Build It Right

Lean means thinking strategically and being able to shift focus quickly to develop the right product, the right way, at the right time. And Agile means fast, iterative project cycles, so you see results in weekly development cycles. Our minimum viable product (MVP) allows you to quickly test your idea and learn immediately what works and what doesn’t. Empowering you with validated learning based on empirical data, you are able to set priorities, focus on features that users want, and make sure your product goes to market ahead of the competition. Integrating the best lean practices with evolving market needs, New Context’s mission is to work closely with you to build what you want, when you need it, and insure that it performs brilliantly with the ability to scale for future goals.

On-Demand Development: Who We Are

Learn to think like a startup

Leveraging some of the best talent in the industry, New Context is a software development consultancy poised to take your project and company to the next level. Depending on your company’s needs, we can either help you build your project or build it for you. Our team can partner with your in-house team to help quickly build your product and establish a long-term foundation for continued development or we can be your on-demand go-to consultancy that can take your project and develop it rapidly to provide the right software when you need it.

We’re in your neighborhood: Where To Find Us

We’re a global company with offices in North America, Asia, and Europe. We likely have an office near you. Contact us today to begin discussing your project.

Remove Non-Essential Risk: How We Support You

New Context at work

Our accomplished team at New Context understands design, product, and technical risk factors that can impact the success of your project. And even more importantly, we can help you manage capital and operating risk by providing you with the development resources you need, when you need them. Our lean, Agile development process enables you to accelerate or slow down your project, adjust priorities, and tailor the development process to fit your needs. Our goal is to support you with the best talent in modern software development, let you control the process, and apply our expertise to help differentiate you in the marketplace.

Think like a Startup: Lean and Agile

New Context in Europe

Whether you’re a Fortune 500 company, a small to medium size business, an enterprise corporation, a government agency, or a startup, we can partner with your team to deliver new, breakthrough products that lead to sustainable sources of growth for your company. Our lean, Agile practices enable companies and agencies of any size to leverage the flexibility and versatility of the startup to innovate and quickly bring new ideas to market.

A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty. – Eric Ries, The Lean Startup

Whether you’re an early stage startup where critical decisions can make or break you, a large public company that needs to grow market share through innovation, or even a government agency that needs to respond quickly to the evolving needs of your citizens, our proven approach delivers excellence, reliability, and predictability, even when the road map isn’t clear.

Design and Measurement: Optimizing Your Investment

We believe in great design, great development, and measuring success through testing and empirical data. This allows design and development to coexist, and leverages their respective strengths to make a better, more successful user-centered product. Great development is an iterative process and so is great design. Our lean, Agile processes provide rapid iterations, which allow you to test often to receive customer feedback on what works and what doesn’t. Then you can quickly shift and make informed decisions about how to shape your product for the best success.

Be Modern: Building Your Success

A talk at our Singapore office

We’re on the forefront of modern software development with lean, Agile practices, which enable you to build what your customers’ want, when they want it. Eliminating lengthy development cycles, overwhelming capital investment, and untested products scooped by the competition, our lean software offerings such as the MVP and nanoproduct enable you to quickly test your ideas in a rigorous two-week engagement while managing project and operating risk. Our goal with modern software development is to empower you to innovate and successfully bring new products to market ahead of the competition – building the right thing, the right way, at the right time. We believe in results, and that’s how our customers measure us.

We’re looking forward to working with you.

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